Spotify has revealed the arrival of Spotify Island on Roblox

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The first themed experience on Spotify Island will be K-Park, a tribute to all things K-Pop, according to Spotify.

Spotify has taken its first steps into the metaverse by announcing the launch of Spotify Island on Roblox. Players will be able to create music, play games, and engage with virtual artists in this virtual space. “A utopia of sound where fans and artists from all over the world can hang out and discover a wonderland of sounds, quests, and unique goods,” according to Spotify.

Spotify Island is branded with the Spotify logo and boasts a lush green environment with heart-shaped “Like” icons that users can gather and use to buy virtual items from their favourite musicians. The special in-game virtual merch will allow artists to engage with their fans while also earning money, according to the music-streaming site. A percentage of all sales will go to the artists.

Spotify says that this “audio oasis” is chock-full of virtual Easter eggs that will grant users various benefits. Soundtrap gives these players access to Spotify’s beat-making stations. It’s a digital audio workstation owned by Spotify that allows users to interact remotely.

Gamers will also be able to go from the main island to themed islands “that will come to life throughout the year.” “These places will be packed with special content, artist interactions, and themed mini-quests that are geared for both superfans and curious explorers,” according to Spotify.

The first themed experience on Spotify Island will be K-Park, a tribute to all things K-Pop, according to the music-streaming company. K-Park, which will open later this spring, will provide fans with a unique experience.

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