Online gaming company Nazara Technologies expects more than 10 to 15 Cr people to join Esports. The esports segment to continue its growth momentum, Esports is to become the largest segment for the company.
Esports, which currently contributes 40 percent to the overall business of Nazara Technologies, saw 65 percent growth in revenues in the first half of FY22. This was higher than its largest segment – gamified early learning – that contributes 42 percent and saw 35 percent growth in revenues during the same period.
Mobile gaming is already a key driving force behind the projected growth of the overall gaming industry, as it is one of the most sought after and a convenient way for users to engage in gaming activities.
Another key segment within the gaming industry that has emerged strongly is sports simulation. The emergence of sports simulation games has blurred out the lines between traditional sports and virtual sports, with simulated games rapidly gaining the attention of fans of traditional sports such as football, cricket and basketball.
Finally, with growing interest in gaming and a rapidly expanding ecosystem of professional gamers and viewers, esports is predicted to follow an equivalent path as traditional sports and emerge as a worthy alternative to sports fans.
In the esports segment, growth was led by Nazara’s subsidiary Nodwin Gaming that saw 35 percent increase in revenue in H1 FY22 versus the same period in previous financial year. Through Nodwin, Nazara recently acquired the gaming and adjacent IP (intellectual property) business of OML Entertainment, a media and entertainment company. And this, Agarwal thinks will accelerate growth within the esports segment.
The esports entertainment format are going to be dominant within the 14-30 age bracket and to extend penetration we partnered with music, comedy IP (OML) that has an affinity with this age group, and therefore the intersection of this age bracket with esports is extremely high. That’s why Nazara Technologies expects more 10 to 15 Crores new gamers to start esports.
According to a 2021 report by EY on esports in India, there will be 1.7 million players, 86 million viewers and over 20 broadcasters in the country’s esports market by FY25. Overall, the esports industry is expected to grow over fourfold to Rs 1,100 crore by FY25, from Rs 250 crore in FY21, the report added.
So the company is in Golden decade of Gaming. And expecting more growth this year. The Play-to-Earn business model proves itself beneficial in the games industry. It’s a business model that embraces the concept of an open economy and provides financial benefits to all or any players who add value by contributing to gaming World.
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